THE NEW AXALTA SHOWROOM IN MILAN WILL BE ILLUMINATED BY WAYPOINT

Antonio Mangiola
Oct 14, 2021

Diapson by L-Tech and Rond by Lumicom the products chosen to enhance the Color Experience. Axalta today inaugurates its Italian showroom in Milan.

After Great Britain, Turkey, France, Poland and Belgium, Axalta inaugurates its Italian showroom in Milan today, Thursday 14 October. A space dedicated not only to Architects and Designers but also to the "normal" customer, to those who have just bought a house, if not to those who are thinking of renovating their apartment, their work place and need to find the exact nuance of color with the support of specialized technicians who will guide customers in the best choice. The Open Day, with the presentation of the new color experience room, will be held right at the new exhibition point in Via Roma 80 in Cavenago Brianza, Milan. To illuminate the spaces and give better emphasis to the color and experience that each of you will have the opportunity to test, Axalta, an American company that develops, produces and sells a wide selection of paints for the transport sector worldwide, architecture and much more, has chosen Waypoint with two specific and impressive lighting items: Diapson by L-Tech and the Rond suspension by our brand Lumicom. Our company, specialized in enhancing exhibition, commercial and museum spaces, has been considered the ideal partner by the Axalta brand with which, for years, experiences and professionalism have been shared.

"Axalta is our long-standing supplier who helps make our lighting items even more captivating thanks to special and unique color shades." - The words of Philippe Baesso, Waypoint Export Manager - “Knowing each other and having reciprocate respect for the work and professionalism, we are proud that a prestigious international brand has recognized the quality of our products by choosing us to light up their first showroom in Italy. The synergies between valuable companies" - Concludes Baesso - "contribute to the growth of a relationship which, beyond the commercial aspects, represents a continuous exchange of skills, fundamental to face the challenges that the market poses to us every day."

"The showroom we are opening today in Milan is part of a natural development of a series of color experience rooms that we have already opened throughout Europe." - The words of Ana Cecilia Montiel, Axalta's color specialist and prescription leader for Italy - “We wanted to create a space totally open to creativity that gives the idea of an art gallery with huge frames surrounding the colored laminations which contain the whole range of our colors, about 1400. We decided to choose Waypoint as our lighting supplier" - concludes Montiel - "for the excellent relations between the two companies and for the stimulating work we do together in choosing always particular and original colors for their lighting products and then because Waypoint gives us the possibility of being able to range from technical lighting, suitable for giving light to our spaces, to particular items that contribute to the aesthetic furnishing of the spaces."